![]() Napster lost 75,000 subscribers last year, and has started up a non-subscription download store (adjunct to its subscription offerings. Yahoo Music, once considered a serious force, threw in the towel, sold its assets to Rhapsody, and will shut down its music subscription service this September. Maybe it's a fear of commitment, maybe it's just one monthly fee too many, but forever reason, that's the way it's shaking out. ![]() For 99 cents a tune, you download the song you want, and it's yours forever (within digital rights limits). Unfortunately for Rhapsody, most consumers have opted for the iTunes model, where they buy their music a la carte. However, if you don't ante up the monthly nut, you lose access to your tunes. Users essentially rent their music, paying a monthly fee of about $15 a month, and can play as much music as they want. The service offers over 5 million songs, but employs a subscription business model. While iTunes has prospered, Rhapsody has struggled. ![]() Other music services, such as Rhapsody, might just go down as footnotes. The Apple iTunes store will go down in history as a textbook success story.
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